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What is an HTML sitemap

An HTML sitemap is a simple page that lists your main site pages in one place. It helps visitors find content fast and gives search engines another path to crawl your store.

Why it helps users

When people cannot find a product, collection, or policy page, a sitemap makes it easy to browse. It improves navigation, supports usability, and can lower frustration on larger sites.

Why it helps SEO

An HTML sitemap can help search engines discover important pages and understand your site structure. It works best with clear links, clean labels, and regular updates as your store changes.

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