There's something about scent that brings us back to ourselves. A feeling. A place. A person. A memory... A version of who we were, or who we want to be again.
It’s part science, part magic.
And it’s why candles are so much more than just pretty decor or a nice smell.
They ground us.
They fill the silence.
They create comfort when the world feels like too much.
For me, candle making didn’t just give me a new career... it gave me a way to create home, even when everything else felt uncertain.
In the early days of building Love Square One, I was grieving a lot, The loss of routines, of identity, of stability. I was trying to figure out who I was without a job title, without a paycheck, without a map.
But every time I blended a new fragrance, or poured wax into a jar, I was creating something real. Something I could hold. Something that felt like me.
And when I lit one of those candles (even just to test the burn quality) the flicker made the room feel safe.
I hear stories from customers all the time that confirm what I already know in my gut:
These candles aren’t just for ambiance. They’re for healing. For celebrating. For remembering. For starting over.
I’ve had people tell me that a certain scent reminded them of their grandmother.
Or that they gave a candle to a friend going through something hard, because they didn’t know what else to say, but they wanted them to feel comforted.
Those stories stay with me. They remind me that the work I do isn’t small, even when it feels quiet.
So if you're wondering why our candles smell a little stronger…
Why our jars feel a little heavier in your hands…
Why our packaging is so thoughtfully done…
It’s because I’m trying to make you feel at home.
Even if the world around you doesn’t right now.
Even if your own home feels a little messy or loud or painful.
Even if the only thing that’s going right today is the candle burning on your shelf.
Because that’s enough. That matters.
And if you ever find yourself lighting one of our candles and exhaling just a little deeper, just a little easier... then I’ve done my job.
Welcome home.
With love,
Joanna
Love Square One